Bass Pro Shops
How America's leading outdoor retailer strengthened security and streamlined access for 200+ locations with SecureAuth Workforce Identity—achieving ROI in just nine months.
About Bass Pro Shops
Bass Pro Shops is America's leading retailer of outdoor gear, apparel, and marine products. Founded in 1972 by Johnny Morris, the company operates over 200 retail and marine center locations across North America, attracting more than 200 million visitors annually to its destination-style retail experiences.
The Challenge
Bass Pro Shops sought to strengthen security while maintaining a consistent, user-friendly access process for corporate resources. Traditional security perimeters had become obsolete, requiring a Zero Trust model centered on identity management.
- Traditional security perimeters no longer sufficient for a distributed retail environment
- Need for consistent user experience across 200+ locations and corporate resources
- Multiple authentication methods required for diverse workforce roles
- Self-service capabilities needed to reduce IT support burden
- Standards-based interoperability required with existing retail technology stack
"Identity is the new perimeter and a robust access management solution is a key enabler of a Zero Trust model."
Business Outcomes
Measurable impact across security, productivity, and IT operations
Achieved positive return on investment within nine months of deployment, validating the business case for modern identity security.
Successfully implemented identity-centric Zero Trust architecture, replacing obsolete perimeter-based security across all locations.
Significantly reduced login time for employees to access resources and applications, directly supporting revenue-generating activities.
Self-service capabilities dramatically decreased password reset and access-related help desk tickets across the organization.
The Solution
SecureAuth Workforce Identity platform with adaptive authentication, SSO, and MFA—tailored to the demands of a large-scale distributed retail environment.
Adaptive Authentication
Risk-based authentication that evaluates context in real-time, providing frictionless access for low-risk scenarios while stepping up security when anomalies are detected.
Single Sign-On (SSO)
Unified access to all corporate applications and resources through a single identity, eliminating password fatigue across 200+ retail locations.
Flexible MFA Options
Multiple authentication factors including mobile push, biometrics, and hardware tokens—enabling each employee to authenticate in the way that fits their role.
Self-Service Capabilities
Employee self-service for password resets and device enrollment, dramatically reducing help desk calls and enabling faster onboarding across retail locations.
"The services team collaborated with our staff providing great value throughout the deployment and helped our team get up to speed quickly."
Key Takeaways
Bass Pro Shops' deployment of SecureAuth Workforce Identity demonstrates how a large, distributed retail organization can modernize access management by adopting an identity-centric Zero Trust model. By combining adaptive authentication, SSO, and flexible MFA, the solution delivered stronger security with a better user experience across every location.
This case proves that identity-centric Zero Trust is not only achievable for large retail enterprises—it pays for itself within months.
Explore Workforce Authority
Learn more about the platform powering this transformation—adaptive authentication, SSO, flexible MFA, and self-service capabilities.
Ready To Secure Your Retail Workforce?
See how SecureAuth can help you implement identity-centric Zero Trust security across your organization.