Customer Identity That Drives Higher Conversions.

Customer Authority is SecureAuth's consumer identity platform purpose-built for B2C applications. It provides passwordless authentication (FIDO2 passkeys, biometrics, magic links), adaptive risk-based MFA, social login with automatic account linking, progressive profiling, and continuous session protection — all designed to maximize conversion while preventing fraud.

Password-based login flows cause up to 30% of customers to abandon checkout. Customer Authority eliminates passwords entirely with FIDO2 passkeys stored in device secure enclaves, biometric login, and magic links. Login speeds are 4x faster than password flows, and there are no credentials on the server to steal or replay.

Customer Authority evaluates 100+ signals on every authentication event — device posture, IP reputation, geolocation, behavioral patterns, and login velocity — to calculate a real-time risk score in sub-100ms. Low-risk sessions (recognized device, expected location) pass through with no challenge. Only elevated-risk sessions trigger step-up MFA, so legitimate customers never see unnecessary friction.

Yes. When a customer signs up with Google and later logs in with Apple using the same email, automatic account linking merges both into a single unified profile. This works across all supported providers (Google, Apple, Facebook, Microsoft, and custom OIDC/SAML) with no duplicate records or broken journeys. Customers can also manually link additional identities from their self-service settings.

Customer Authority includes built-in consent collection, preference management, and data subject request workflows for GDPR, CCPA, LGPD, and other regional privacy regulations. The platform supports FAPI 2.0, PAR, DPoP, and mTLS for open banking and healthcare compliance. All authentication and access events are recorded in tamper-evident audit logs ready for SOC 2, regulatory review, and data residency requirements.

Traditional identity systems grant access at login and trust the session until it expires. Customer Authority evaluates every action individually — viewing order history may pass through at risk score 12, while updating billing information triggers step-up verification at risk 68. Scoped OAuth tokens are bound to specific transaction types, so a compromised session cannot perform actions beyond what the customer explicitly authorized.

Customer Authority deploys as Cloud SaaS, Private SaaS, or fully on-premises — with the same feature set across all models. Support for air-gapped environments is available for on-premises deployments. Data residency controls ensure customer data stays where your compliance requirements demand. Most implementations are live within 2-4 weeks using pre-built SDKs for React, Next.js, Node, and Python.