Beyond DIY CIAM: How Leading B2B Companies Are Unlocking Growth
Discover why leading B2B companies are moving beyond DIY CIAM solutions and how purpose-built identity platforms drive business growth.
This webinar has already taken place, but don't worry—you can watch the full recording below.
Featured Speakers
Renjith Babu
Chief Product Strategist, SecureAuth
Watch The Full Webinar
Join Renjith Babu as he reveals why leading B2B companies are moving beyond DIY CIAM.
The DIY CIAM Trap
Building customer identity in-house seems straightforward—until it isn't. Engineering teams start with basic authentication, then bolt on MFA, then struggle with federation, then realize they need delegated admin, audit trails, and compliance controls. What began as a sprint turns into years of identity debt.
Meanwhile, competitors with purpose-built CIAM are onboarding customers faster, scaling securely, and shipping features instead of maintaining auth plumbing. The top pitfalls—fragile session management, incomplete federation, missing audit trails, rigid tenant models, and poor UX—repeat across every DIY implementation.
"Every hour your engineers spend maintaining homegrown auth is an hour they're not building what makes your product unique."
What You'll Learn
Learn why purpose-built CIAM platforms are the smarter path for B2B companies ready to scale.
Avoid the Top 5 Pitfalls
Identify the most common CIAM mistakes B2B companies make and learn how to sidestep them.
Accelerate Time-to-Market
See how purpose-built CIAM eliminates months of identity engineering and lets your team focus on core product.
Enterprise-Ready from Day One
Understand why enterprise buyers demand SSO, SCIM, audit trails, and compliance controls—and how to deliver them without building from scratch.
Unlock Growth Through Identity
Learn how B2B leaders use identity as a growth lever, not just a security checkbox.
Topics Covered
Ready To Move Beyond DIY CIAM?
See how SecureAuth's B2B identity platform can replace your homegrown auth and accelerate growth.