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Acquisition

SecureAuth Accelerates CIAM Market Leadership with Acquisition and Integration of Cloudentity

Combined portfolio will empower organizations to deliver secure, frictionless customer experiences

April 30, 2024
Irvine, CA

SecureAuth, a leader in next-generation access management and authentication, is accelerating its innovation and Customer Identity and Access Management (CIAM) capabilities following the completion of its acquisition and integration of Cloudentity earlier this year.

This strategic acquisition marks a significant milestone in SecureAuth's mission to deliver unparalleled Identity Security solutions and bolsters its position as a CIAM market leader. Cloudentity is a pioneer in advanced SaaS delivered access management technology, including Fine-Grained Authorization (FGA), Business-to-Business-to-Consumer (B2B2C) use cases, and support for advanced authorization and consent specifications such as Financial-grade API (FAPI) 2.0, which powers Open Finance communities globally.

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SecureAuth + Cloudentity

Combined CIAM market leadership

"With the acquisition of Cloudentity, SecureAuth is poised to revolutionize the CIAM market. Cloudentity was built from the ground up as a pure cloud-native deep Identity solution that can be implemented on-premise, via public cloud or private cloud, as a single-tenant or multi-tenant deployment within hours. This powerful combination of deployment flexibility and deep capabilities allows us to serve our customers in implementing identity security without sacrificing customer experience."

Kelly Wenzel, Chief Operating Officer at SecureAuth

Accelerated Joint Roadmap For Frictionless CIAM Security

Cloudentity's powerful orchestration and FGA capabilities to ensure smooth and secure interactions with the customers and partners in today's complex business ecosystems complements SecureAuth's robust suite of Identity Security solutions. By integrating SecureAuth's existing AI/ML Risk Engine and Passwordless MFA technologies with Cloudentity's advanced capabilities, SecureAuth will empower organizations to enhance their customer experiences by ensuring the highest levels of security and compliance while significantly reducing end-user friction.

Fine-Grained Authorization (FGA)

Dynamic, granular access control for complex business relationships

FAPI 2.0 Support

Powers Open Finance communities globally

AI/ML Risk Engine

Intelligent threat detection and adaptive authentication

Passwordless MFA

Secure, frictionless authentication experience

Expansion Into Open Banking

The combination also strengthens SecureAuth's foothold in the rapidly evolving Open Banking landscape. Cloudentity is one of the first and only IAM vendors to offer support for FAPI 2.0, which aligns perfectly with SecureAuth's commitment to providing secure and seamless authentication, authorization & consent solutions for financial institutions navigating the complexities of Open Banking regulations.

Combined Identity Security Expertise

Cloudentity's team of seasoned experts have joined SecureAuth, bringing a wealth of knowledge and experience to further innovate and enhance SecureAuth's expanded portfolio. The combined capabilities of both companies will enable SecureAuth to offer comprehensive solutions that address the wide range of evolving needs of customers across various industries.

"We're excited to join forces with SecureAuth and have been working on an aggressive roadmap that combines our strengths to drive innovation in Identity Security. Together, these technologies provide a comprehensive CIAM solution set with an extremely short time-to-value that enable organizations to quickly and easily deliver exceptional digital experiences, while maintaining the highest standards of security and compliance."

Brook Lovatt, formerly Cloudentity's CEO and now Chief Product Officer at SecureAuth

The acquisition of Cloudentity underscores SecureAuth's commitment to empowering organizations with the most advanced IAM solutions to protect against today's ever-evolving cyber threats while enabling seamless user experiences.

About SecureAuth

SecureAuth is an award-winning leader in AI-driven identity security, delivering intelligent, continuous, and frictionless authentication for workforce and customer access. Its platform combines an AI-driven risk engine with innovations such as Biometric Continuous Identity Assurance (BCIA), fine-grained authorization, and the Microperimeter Authorizer that extends Zero Trust protections across human and AI agents and workflows. SecureAuth serves some of the largest organizations in the world, including leading global banks, healthcare organizations and major retailers, authenticating millions of identities every day.