A New Chapter Unfolds: SecureAuth Announces Acquisition of Cloudentity
SecureAuth targets Australian growth

By DAVID SWAN, TECHNOLOGY EDITOR

US secure identity company SecureAuth is ramping up its footprint across Australia and the Asia Pacific, appointing industry veteran Michael Warnock as its new head of growth.

The company, which has a large unnamed telco as its Australian anchor client, offers a frictionless identity solution and Mr Warnock told The Australian that now was a unique time for SecureAuth’s offerings.

“This is an opportune moment for customers to identify and test that they have the right security measures in place,” he said. “People working remotely presents a new threat landscape, and executives need to ask if their identity solutions are accurate.”

The executive said that SecureAuth’s point of difference with rivals is its user interface, in that it’s particularly user-friendly and easy to understand. The company has 225 employees globally, and protects over 600 companies.

It was backed in late 2017 by investment firm K1 Investment Management, which poured $US200m into the company.

“As coronavirus comes in, organisations will continue to rapidly move to remote,” Mr Warnock said. “It’s the most compelling event or experience in that sense that I’ve seen in years. It is going to give some organisations a real wake up call.”

Mr Warnock joins SecureAuth with 20 years’ experience in the IT industry and was most recently Australia Country Manager for Aura Information Security where he was responsible for leading and executing the company’s sales and marketing operations.

“A one-sized fits all approaches to identity security with long-passwords has been the historic way of managing this problem unfortunately causing undue frustration,” he said.

“One thing which businesses and consumers have in common today as they accelerate their digitalisation programs is their concern about IT security and risk, and a requirement for robust authentication.” SecureAuth is addressing this providing a suite of multi-factor & single sign on methods of secure authentication”.

“From day one we will operate via a newly created reseller community. I’m looking forward to working with our customers to ensure that robust authentication is seen as a whole-of-business concern.” Warnock said.

Martin Savitt, CEO, SecureAuth, said, “Michael has a proven track record of developing and leading highly successful sales teams. This, coupled with his experience serving the regional market, will be instrumental as SecureAuth continues to invest in and expand throughout Asia Pacific.

“With Michael now on-board, we’re well-positioned to accelerate our momentum and bring
innovative security technology to customers throughout the region.”

This article originally appeared in The Australian

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