I hate MFA fatigue. Even reminding myself about the security reasons behind the prompts isn’t enough to overcome the angst I feel at the constant “buzz buzz buzz” of my watch and phone while logging into my apps. This is why I’m so passionate about our customers’ experience; because I am one!
While multi-factor authentication (MFA) may be a must for safeguarding accounts, it often comes at a cost: user friction. When your employees are constantly bombarded with authentication prompts, it disrupts their workflow and reduces productivity.
So, how do you maintain strong security without frustrating your users?
The Downsides of Too Many MFA Prompts
While MFA is a critical security measure, unnecessary prompts can lead to user dissatisfaction and a drop in productivity. Research shows that excessive MFA requests can reduce productivity by up to 12%, and frustrated users may start looking for ways to bypass security measures altogether.
This creates a dangerous scenario where users reuse passwords or adopt insecure workarounds, ultimately undermining the very security MFA is supposed to protect.
Risk-Based Authentication: The Smarter Way to Implement MFA
Reducing MFA friction doesn’t mean you have to compromise on security. With advances in AI and machine learning, risk-based authentication now allows you to apply MFA only when necessary. By assessing factors like device location, behavior patterns, and login history, you can dynamically determine when MFA is truly needed, cutting down on unnecessary prompts for users who don’t pose a security risk.
This fine-tuned approach keeps security intact while significantly improving the user experience.
How SecureAuth Reduces MFA Friction
SecureAuth’s risk-based MFA leverages an AI-driven risk engine to decide the appropriate level of authentication based on real-time risk assessments. If a user logs in from a familiar location with typical behavior patterns, additional authentication steps may not be required.
This approach reduces unnecessary MFA prompts, leading to happier users, fewer help desk calls, and lower IT overhead—all while maintaining high-level security.
Enhance Security Without the Hassle
Traditional MFA methods often frustrate your users and lower productivity. By adopting a smarter, adaptive approach, you can strike the perfect balance between security and usability.
SecureAuth’s adaptive authentication ensures your users are only prompted for additional verification when necessary, keeping your enterprise secure without slowing down your workforce.
Take Control of Your MFA Experience
It’s time to reduce MFA friction and improve your user experience. Download our ebook, Tackling 3 of IAM’s Biggest Challenges, and learn how adaptive authentication can streamline your security processes.